[ Tips ] 一分鐘使用導覽
商品編號： 9-792-037 出版日期： 1991/10/23 作者姓名： McGahan, Anita M. 商品類別： Other 商品規格： 4p 再版日期： 地域： Netherlands 產業： Technology 個案年度： -
商品敘述：
Requires students to consider Philip''s options in 1991, when it unveiled its digital compact cassette, the next generation in audio technology for the firm. Reinforces the generality of issues described in the (A) case and draws attention to the analytics required for their resolution.
涵蓋領域：
Computers;Innovation;Technological change;Consumer marketing;Market entry;Technology;Analysis
相關資料：
Case Teaching Note, (5-792-038), 20p, by Anita M. McGahan
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